STEEL are digital marketing specialists with over 16 years experience of 'smart digital thinking'. Key clients include Greggs, TalkTalk, Debenhams, BBC & Perfect Pizza.
In essence, my role at STEEL was to manage successful client relationships by providing digital planning, in-depth analysis, strategic insights and facilitating effective digital campaigns. My sweet spot is social media innovation and strategy but my role also included buzz monitoring, online brand development, mobile, eCRM, SEO, PPC, eCommerce and website design & build.
My biggest client was Greggs the Bakers, for which I was the account lead. With my expertise in social media I also worked across a range of STEEL's client portfolio & new business opportunities with a focus on social media planning, strategy, analysis & insights.
My highlight at STEEL was my work on the Greggs Superstar Doughnuts campaign which was credited for the sale 1.4 million doughnuts in it's first 5 weeks & awarded a commendation in the Drum Awards 'Social Media Strategy of the Year'.